This attractive three-bedroom detached house in Amersham, Buckinghamshire had been on and off the open market for over 18 months with no success. Despite being valued at £625,000, the best offer received was £550,000 from a developer in 2023. The property required full modernisation, which limited its appeal through traditional sales channels.
The sale was being handled by four of the UK’s leading charities, who turned to auction after months of stalled progress.
Our Approach
Probate.Auction launched a targeted marketing campaign designed to bring serious buyers to the table.
We worked closely with all four charities involved and engaged a wide range of potential purchasers,
including developers, investors and end users.
The response was huge
Auction Day: A Bidding Frenzy
Auction day delivered a crazy bidding war with competitive offers flying in from the start.
The result?
A final sale price of £901,000 – an astonishing £401,000 over the guide and 72% above expectations.
This sale proves the power of auction in unlocking real value, even for properties that struggle on the open market – in fact especially for unmodernised properties that struggle in agents’ windows. It’s especially rewarding to know that our work helped four major UK charities make the most of a valuable and languishing asset, generating far more than expected to support their valuable and crucial work.
